Honda | Airplane stickers
As part of Honda's sporty engines brand promise strategy, we prepared an innovative guerrilla activity: window shaped transparent stickers, giving an illusion of a car side view mirror, were attached to the TLV - Eilat flights. The combination of a high power jet plane taking off, with the side view mirror of a Honda conspicuously present, gave an immediate linkage to the brand's strategy making a memorable effect.
Citroen C1 | The pretiest girl in the city
As part of Citroens campaign concept: The prettiest car in the city, we proposed to spread around Tel Aviv a double sided Beer coasters. One side would show Citroen's C1 campaign, while the other side will be a ready made give away note for the guys who fancy a particular lady in the bar. With the same kind of promise, and in the same ton and style - It's a mach!
Citroen C1 | Nice car, but not like Citroen C1
As part of Citroens campaign concept: The prettiest car in the city, we send special teams to find small city cars parked around the city and warp them with a "1st. runner up winner" beauty pigeon ribbon. Under the wipers they left a little note saying: Maybe your car looks good, but not as Citroen C1...
